seouk
Search Engine Optimization is something you should consider before
submitting your website to the search engines. A well optimized website
can bring lots of visitors to your website from the search engines. SEO
is the process of modifying your web page to get better rankings with
the search engines. One thing you should consider is how to use meta
tags and keywords, although this is not as important as it used to be.
If possible
it is best if you use your top keywords in your domain name. Then you
should provide content and meta tags based on your top keywords.
More important than meta tags is writing great content using your most
important keywords prominently throughout your web site. Visitors who
read great content will link to your web site and recommend it to
others. Put alternative text in your graphic images that clearly
describe the graphic image and using your keywords whenever possible. Do
not put text in a graphic image that has nothing to do with your web
page. Do not spam the search engines because they can and will
permanently delete your web pages from their indexes if you go too far.
Examples of spam include keyword stacking and stuffing, refreshing your
web pages too quickly, using invisible text or text that is too small.
Use the same color text on your page as the page's background color.
This has often been used to keyword stuff a web page. Search engines can
detect this and view it as spam.
Some consider it optional, however, it's not a bad idea to create your
meta keywords tag content by copying the important search terms from the
meta description tag and separating each term with a comma. For
example, "wholesale widget, skinny red widgets, industrial red widgets,
large widgets, large aluminum widgets, custom widgets, wholesale widget
distributor". Use the meta-tag description and meta-tag keywords
attribute on every page of your site that you want the search engines to
index. We recommend that you include 1-2 of your most important keyword
phrases in the title tag, BUT be careful not to just list keywords. If
you just list keywords you risk being viewed as spamming the engines,
which can ultimately lead to you being blacklisted by the search
engines. Your title tag should include your keyword phrases while
remaining as close to a readable sentence as possible to avoid any
problems. Include 3-4 of your most important keyword phrases. Especially
those used in your title tag and page copy. Don't forget plurals. For
example, a travel site might have both "caribbean vacation" and
"caribbean vacations" in their keyword meta tag to make sure they show
up in both searches. If you know of a common misspelling of a popular
keyword that could be used to find your site you should enter it in your
keywords meta tag. For example, a travel site might use "caribean " in
their keyword meta since it s a common misspelling for "caribbean".
Be sure to use the keyword phrases that you also used in the copy of
your page, title tag, meta description, and other tags. Do not use
multiple instances of the same tag. For example, using more than one
title tag. Search engines can detect this and view it as spam. Do not
use any keywords in your keywords meta tag that do not directly relate
to the content of your page. Always ensure that whatever terms you place
in your Meta keyword tag also appear in the body of copy. You do not
want to be considered a spammer. The only exception that can be made
here is for common misspellings of a word. They can add a small boost to
your Internet traffic, as not everyone was a spelling bee champion in
grade school. Make sure you accurately describe the content of your page
while trying to entice visitors to click on your listing. Include 3-4
of your most important keyword phrases. Especially those used in your
Title tag and page copy. Each page of your site should have it's own
title tag with it's own keywords that related to the page that it
appears on.
After you have optimized your website you should consider your link
popularity, or the number of sites that link to your site. You can
increase your popularity by finding linking partners. You exchange links
with another website to increase your popularity. You should link with
other websites that have content that is relevant to your website. For
example, if your website is about “work at home” then you should seek
linking partners that are about “work at home” or whatever your keywords
might be. Inbound links go a long way to increasing your popularity
with the search engines. Before you can start looking for linking
partners you need to get a links page for your website. Then you can go
to a search engine and type in your keywords. Generally, the pages that
come up in your search will be likely candidates for you to link with,
but you don’t want to link with your competitors. Potential websites you
might link with should contain information relevant to your web site
and reach an audience who would be interested in your web site.
